Video-on-Demand Websites

Don't cross the video streams

BBC

• Product: iPlayer and general website registration
• Status: New user
• Result: Gender has an "Other" option which adds a textbox (optional) and a "prefer not to say" option.

ITV

• Product: The ITV Hub
• Status: New user
• Result: Title has an "Mx" option, no gender required.

Channel 4

• Product: All4 (previously 4oD) and general website registration
• Status: New user
• Method: Email
• Date: 25th July 2016
• Pre-contact note from Peter: Mx is an option on the contact form, but the account signup form requires a binary gender.
• Response: "We'll look into it".
• Result: Gender now has a "prefer not to say" option.

Crunchyroll

• Status: Existing user
• Method: Profile page
• Date: 12th January 2018
• Status: They have a Gender field. The field allows you to either not set a gender ("-") as the field is optional, or select "Other". No title field.
• Provided by: Elliot

UKTV

• Product: UKTV Play
• Status: New user
• Date: 23rd July 2019
• Status: Gender is mandatory on the form, but has an "Other / Prefer not to say" option. Of note is that they make it very clear what they're using it for: profiling for advertising (both first party for programming and third party for retail products and services).